Couple of months ago, I joined a startup as the 1st developer and cofounder (team of 4 including me). We built and launched a consumer mobile app. Unfortunately, it didn’t have many users. So, I started doing some surveys and customer interviews and suggested some changes.
Those discussions led to some changes in the product, but right now the product doesn’t have a unique selling proposition. I don’t have a lot of knowledge in this space, so we have a lot to learn to build a successful product in this domain.
Meanwhile, one of my side project has gained some traction and couple of people have contacted me to ask about the future plans of that product. This includes an angel investor and author of best selling book in this space. My cofounders don’t know about this project.
Right now, we have investors showing interest in both products. If I concentrated in making my side project into a business, that would negatively impact the funding of the other startup. Should I keep it as a side project for few months ?
What would you do if you were in my position?