Are you starting a new business and need an email marketing platform, or looking to change your existing email marketing provider? With so many options on the market offering a range of features and solutions for your business, making the right choice can be tricky. Here are six popular, tried-and-tested email marketing platforms to consider.
#1. Overall Best - ActiveCampaign
ActiveCampaign is an email marketing tool that offers almost everything you need, whether you’re running a startup or a more established business. This platform puts a lot of emphasis on automation with the main goal of helping its customers to send fewer emails while achieving better results.
Autoresponders come as standard with ActiveCampaign and these can be based on a wide range of conditions to ensure that getting back to your customers is easier than ever. You can also automate your contacts and list management, and set automation within the included CRM system, which is known as ‘Deals’. This system allows you to do a number of useful tasks such as adding notes to different contacts, sending direct messages to them, or setting up appointments with them.
In addition, they also provide a customer messages feature that allows you to send targeted messages directly to your website visitors to optimize their experience. One of the main reasons why ActiveCampaign is such an appealing choice is because they pride themselves on their approach to helping you build better connections with your customers using their system and software.
Key Features of ActiveCampagin
- Lite: from $15 per month
- Plus: from $70 per month
- Professional: from $159 per month
- Enterprise: from $279 per month
#2. Runnerup Email Service - MailerLite
MailerLite offers the perfect tool for those who are complete beginners in email marketing. It is aimed at small businesses, freelancers, or solo entrepreneurs who need a tool that does more than simply send email newsletters. There are numerous features that you can take advantage of, including contact tagging and segmentation, automation workflows, and landing page building to ensure that you run a successful campaign.
It’s very affordable, making it a very appealing choice for freelancers or business owners on a tight budget. And, you get a lot for what you pay with excellent features that are tailored to bloggers and online creatives, like video marketing and WordPress integration.
Key Features of MailerLite
- 1000 subscribers - Free Plan
- 1000 subscribers - $10 per month
- 2,500 subscribers - $15 per month
- 5,000 subscribers - $30 per month
- 10,000 subscribers - $50 per month
- 15,000 subscribers - $75 per month
#3. Third Best Email Service - SendinBlue
Sendinblue’s email marketing platform was developed as a response to the challenge that many small to medium businesses found came with email marketing automation on a budget. While the company started as a digital agency, the range of features available today clearly shows that they are serious about becoming one of the top players in their market.
The comprehensive feature set on offer includes an inbuilt CRM, marketing automation, SMS, transactional emails, Facebook ads, and landing pages, all with extremely competitive pricing that makes Sendinblue an excellent choice for small businesses and startups looking for the best budget solution. They even have an exceptionally good email plugin for WordPress. And with one hundred million emails sent per day by over eighty thousand users, it’s clear to see that Sendinblue is a very popular choice.
Key Features of SendinBlue
- 0 subscribers: Free
- 40,000 subscribers: $25 per month
- 60,000 subscribers: $39 per month
- 120,000 subscribers: $66 per month
#4. Top Email Marketing Service - GetResponse
With a huge number of pro features to choose from, GetResponse claims to be the easiest email marketing tool on the market. This Polish-based company is now used in over 180 different countries and with over one billion subscribers each month, they’re fairly popular to say the least.
When it comes to features, they offer a whole lot more than just email marketing services. Custom landing pages, video email marketing, comprehensive design testing, and simple A/B testing are just some of the features that you can enjoy when you use this platform. They also provide excellent automation features, allowing you to create advanced, automated campaigns based on various conditions and triggers that are more powerful than many comparable tools. The higher-tier plans also give you access to further advanced features like the inbuilt CRM and an excellent webinar feature.
Key Features of GetResponse
- 1000 subscribers: $15 per month
- 2,500 subscribers: $25 per month
- 5,000 subscribers: $45 per month
- 10,000 subscribers: $65 per month
- 25,000 subscribers: $145 per month
#5. Best Email Marketing Service - Constant Contact
Constant Contact is one of the oldest email marketing tools out there that has been around since 1995. Since then, they have become one of the most used email tools worldwide with 650,000 customers. Over the years, they have added many unique features such as social campaigns and surveys that are difficult to find with their competitors, in addition to the wide range of features already available like recurring newsletters and automation tools.
Their marketplace boasts over four hundred different apps and integrations with something for every product or service.
Key Features of Constant Contact
Constant Contact Pricing:
- 500 subscribers: $20 per month
- 2,500 subscribers: $45 per month
- 5,000 subscribers: $65 per month
- 10,000 subscribers: $95 per month
#6. Best Email Marketing Service - AWeber
Having been in the email marketing business for more than two decades, AWeber has plenty of experience. In fact, they even claim to have invented the autoresponder - which is why it’s no surprise that marketing automation is one of their biggest features.
Another benefit of using this platform is that unlike many others where certain features only become available after a certain price point, customers have full access to all the features from the start, with the price of the plan only increasing with the number of subscribers. However, they do have a free plan available with limited features.
In addition to some of the best automation tools out there, AWeber offers a number of features including product sales tracking, using your own domain in links you want to track clicks for, split testing, a smart email designer, and more. They also have not one, but three different mobile apps to utilize.
Key Features of AWeber
- 0 subscribers: Free
- 500 subscribers: $19 per month
- 2,500 subscribers: $29 per month
- 5,000 subscribers: $49 per month
- 10,000 subscribers: $69 per month
- 25,000 subscribers: $149 per month
Before making your choice, make a list of the features that you need and compare each platform in terms of how well they deliver them. This will help you in selecting an email marketing platform that works seamlessly with your brand and its needs. If you want to read about other options to MailChimp then click here.