Best Email Marketing Services

Are you starting a new business and need an email marketing platform, or looking to change your existing email marketing provider? With so many options on the market offering a range of features and solutions for your business, making the right choice can be tricky. Here are six popular, tried-and-tested email marketing platforms to consider.

#1. Overall Best - MooSend

Since first opening for business in 2011, Moosend has proven itself to be one of the more versatile and reliable email marketing platforms around. Businesses of all sizes use Moosend, everyone from startups to companies on the Fortune 500. You only need a short session with Moosend to understand its appeal. An intuitive user interface makes it a breeze to use, and the advanced list segmentation capabilities enable you to divide your audience up into more focused groups.

Getting to grips with Moosend is much easier than it is with many of its competitors, but don’t mistake this simplicity for a lack of capabilities. It’s easy to use Moosend, but many of its features and tools are advanced. You can create campaigns using a drag-and-drop editor that not only enables you to work faster but also allows you to focus entirely on the task at hand without having to worry about navigating through an esoteric menu system.

Key Features of MooSend

Drag and drop campaign editor is significantly easier to use and get to grips with than their competitors. The editor is geared towards beginners but provides the tools that users need for advanced campaign planning and management.
Countdown emails are a recently added feature that enables you to inject a sense of urgency or scarcity into your emails, encouraging your audience to make quick decisions.
Multiple options for importing subscriber lists from external sources, such as Excel spreadsheets, as well as a simple system for copying and pasting information.
Powerful audience segmentation tools mean you can divide your audience into specific groups and focus your marketing on each of them. Subscribers that are included on multiple lists are only counted once so that you can maintain an accurate subscriber count.
Automation tools are included with every plan that Moosend offers, including its free plan. Automating your marketing emails so that they are sent at the optimal time for each subscriber’s timezone enables you to easily maximize engagement.
Real-time reports are available for each campaign, providing a quick but comprehensive overview of the state of your campaign and how successful it has been.
Moosend integrates with many customer relationship management systems (CRM) meaning that you can use your email marketing to both retain existing users for the long-term while also attracting new users and developing a sense of customer loyalty with them,
Every Moosend campaign must include an option for targeted users to unsubscribe. This ensures that your subscriber list continues to consist of users that are engaged with your business and want to hear what you have to say.

MooSend Prices:

Free: Unlimited emails, sign-up & subscription forms, reports & analytics.
$8/month: Free features + Landing pages, phone support, transactional emails, SMTP server.
Custom plan: Choose the features you need and only pay for what you want.

Pros

Feature-rich free version available
Customization templates are of very high quality
Built-in automation tools make campaign optimization simple

Cons

Sign-up forms could be better
Loading times are occasionally slow

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#2. Runnerup Best Email Marketing Service - SendinBlue

Sendinblue’s email marketing platform was developed as a response to the challenge that many small to medium businesses found came with email marketing automation on a budget. While the company started as a digital agency, the range of features available today clearly shows that they are serious about becoming one of the top players in their market.

The comprehensive feature set on offer includes an inbuilt CRM, marketing automation, SMS, transactional emails, Facebook ads, and landing pages, all with extremely competitive pricing that makes Sendinblue an excellent choice for small businesses and startups looking for the best budget solution. They even have an exceptionally good email plugin for WordPress. And with one hundred million emails sent per day by over eighty thousand users, it’s clear to see that Sendinblue is a very popular choice.

Key Features of SendinBlue

Great features on the free plan including up to 300 daily emails and marketing automation
A range of advanced features is also on offer for those who want to access them, including lead scoring and web tracking.
Customers are charged based on the number of emails that they send each day in comparison to the number of contacts that they have.
Excellent automation for the price with a workflow-based email automation feature that is a bargain for the price. You can do a lot with it including triggering campaign actions based on a range of factors like website visitor behavior, send transactional messages, assign a lead score, and much more.
Landing pages: Sendinblue offers much more than simply sending emails with a new feature that allows you to design and build your own landing pages using their software. It’s easy to use and a great choice for beginners with modern template options and a simple interface.
Excellent for lower budgets: Sendinblue works out a lot cheaper than other similar tools, so it’s the best option for you if you are looking for value-for-money.

SendinBlue Pricing:

Unlimited subscribers on all plans.
300 email/day Free
10,000 emails: $25/mo
40,000 emails: $54/mo
60,000 emails: $69/mo
100,000 emails: $99/mo

Pros

Other marketing channels: You can use Sendinblue for SMS as well as email marketing
Excellent free plan for those just getting started or those who have no budget for email marketing
Excellent automation: For the price, Sendinblue offers some top-of-the-range automation features

Cons

Integrations are limited compared to similar tools

Visit SendinBlue

#3. Third Best Email Service - Constant Contact

Constant Contact is one of the oldest email marketing tools out there that has been around since 1995. Since then, they have become one of the most used email tools worldwide with 650,000 customers. Over the years, they have added many unique features such as social campaigns and surveys that are difficult to find with their competitors, in addition to the wide range of features already available like recurring newsletters and automation tools.

Their marketplace boasts over four hundred different apps and integrations with something for every product or service.

Key Features of Constant Contact

Niche features: If you are looking for niche features that are not always widely available from competitors like event management, Constant Contact is the tool for you.
Excellent for businesses that run events with a range of features allowing you to manage event invitations, registrations, and tickets.
The interface is easy to navigate and simple to use with a logical layout.
Fast and simple newsletter template editor that is easy to work with.
Excellent deliverability reaching the most popular email providers the majority of the time.
Useful reporting tools including click heat maps, open and click trends, successful subject lines and open by device.

Constant Contact Pricing:

500 subscribers: $20 per month
2,500 subscribers: $45 per month
5,000 subscribers: $65 per month
10,000 subscribers: $95 per month

Pros

A wide range of niche tools and integrations not usually found from competitors
Excellent event management features

Cons

Automation features could be better
Basic personalization and customization

Visit Constant Contact

#4. Forth Best Email Service - ActiveCampaign

ActiveCampaign is an email marketing tool that offers almost everything you need, whether you’re running a startup or a more established business. This platform puts a lot of emphasis on automation with the main goal of helping its customers to send fewer emails while achieving better results.

Autoresponders come as standard with ActiveCampaign and these can be based on a wide range of conditions to ensure that getting back to your customers is easier than ever. You can also automate your contacts and list management, and set automation within the included CRM system, which is known as ‘Deals’. This system allows you to do a number of useful tasks such as adding notes to different contacts, sending direct messages to them, or setting up appointments with them.

In addition, they also provide a customer messages feature that allows you to send targeted messages directly to your website visitors to optimize their experience. One of the main reasons why ActiveCampaign is such an appealing choice is because they pride themselves on their approach to helping you build better connections with your customers using their system and software.

Key Features of ActiveCampagin

Very powerful automation: ActiveCampaign provides one of the best marketing automation systems out there, which is also very easy to use.
Excellent deliverability: ActiveCampaign was proven to be one of the best tools for getting emails delivered in several deliverability tests.
Reporting: The system offers reporting on all areas, including page visits, click maps, and geo-tracking. On the higher plans, you can also access purchase tracking for big website platforms like WooCommerce and Shopify.
Free migrations: If you want to switch your email marketing campaign over from different software, ActiveCampaign will perform the migration for you free of charge.
Integration: The inbuilt CRM will link up all your email marketing data, which allows your sales agents to act faster than ever. You can also streamline the sales and follow-up processes with features like social data and lead scoring.
Multi-channel: ActiveCampaign isn’t just about emails. This software also allows you to send personalized conversations to website videos, send SMS, or manage how your social media ads are displayed to your contacts.

ActiveCampagin Pricing:

Lite: from $15 per month
Plus: from $70 per month
Professional: from $159 per month
Enterprise: from $279 per month

Pros

Top-notch automation; great for busy teams who want to save time and get more done.
An inbuilt CRM system allows you to better manage your contacts and sales processes
Use ActiveCampaign for other marketing channels like SMS and social media

Cons

The dashboard can be a little difficult to navigate at first

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#5. Fifth Best Email Service - MailerLite

MailerLite offers the perfect tool for those who are complete beginners in email marketing. It is aimed at small businesses, freelancers, or solo entrepreneurs who need a tool that does more than simply send email newsletters. There are numerous features that you can take advantage of, including contact tagging and segmentation, automation workflows, and landing page building to ensure that you run a successful campaign.

It’s very affordable, making it a very appealing choice for freelancers or business owners on a tight budget. And, you get a lot for what you pay with excellent features that are tailored to bloggers and online creatives, like video marketing and WordPress integration.

Key Features of MailerLite

Excellent free plan with several features included, such as marketing automation.
A landing page editor that allows you to easily design and create your own landing page, which will be hosted by MailerLite on your own domain.
Great for bloggers: With numerous features like WordPress integration and video marketing, it’s one of the best budget-friendly tools to help you get your blog out there.
Wide range of features: It’s not just about email newsletters - you can do much more in MailerLite.
Automation: With features like contact segmentation, automating your campaigns is easier than ever.
Excellent for beginners: With appealing prices and a very easy to use interface which makes it the ideal choice for those who are just starting out.

MailerLite Pricing:

1000 subscribers - Free Plan
1000 subscribers - $10 per month
2,500 subscribers - $15 per month
5,000 subscribers - $30 per month
10,000 subscribers - $50 per month
15,000 subscribers - $75 per month

Pros

Price: MailerLite is one of the cheapest options out there, with a feature-packed free plan that some users might find useful enough.
Easy-to-use: The interface is very simple and user-friendly.
Simple personalization is possible

Cons

May not be for you if you require complex automation or comprehensive reporting as the features on offer are quite simple.

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#6. Top Email Marketing Service - GetResponse

With a huge number of pro features to choose from, GetResponse claims to be the easiest email marketing tool on the market. This Polish-based company is now used in over 180 different countries and with over one billion subscribers each month, they’re fairly popular to say the least.

When it comes to features, they offer a whole lot more than just email marketing services. Custom landing pages, video email marketing, comprehensive design testing, and simple A/B testing are just some of the features that you can enjoy when you use this platform. They also provide excellent automation features, allowing you to create advanced, automated campaigns based on various conditions and triggers that are more powerful than many comparable tools. The higher-tier plans also give you access to further advanced features like the inbuilt CRM and an excellent webinar feature.

Key Features of GetResponse

An all-in-one marketing platform offering a lot more than simply email marketing with a range of advanced features to choose from.
Intelligent automation that allows you to add a huge range of conditions to easily and automatically segment your subscriber list.
Advanced testing of your design and spam testing to help your marketing emails have a better effect.
Conversion Funnel feature allows you to generate leads by creating sales funnels and landing pages for the various areas of your brand.
Perfect for eCommerce with many features designed to help you drive more sales such as integration with Shopify, dynamic email content based on purchases, sales tracking and abandoned cart campaigns.
A clean, intuitive design that is easy to navigate with a handy shortcut that lists your most commonly performed tasks.

GetResponse Pricing:

1000 subscribers: $15 per month
2,500 subscribers: $25 per month
5,000 subscribers: $45 per month
10,000 subscribers: $65 per month
25,000 subscribers: $145 per month

Pros

Designed to be easy to use
Great for eCommerce
An excellent choice for businesses looking to generate more leads

Cons

No free plan on offer

Visit GetResponse

#7. Best Email Marketing Service - AWeber

Having been in the email marketing business for more than two decades, AWeber has plenty of experience. In fact, they even claim to have invented the autoresponder - which is why it’s no surprise that marketing automation is one of their biggest features.

Another benefit of using this platform is that unlike many others where certain features only become available after a certain price point, customers have full access to all the features from the start, with the price of the plan only increasing with the number of subscribers. However, they do have a free plan available with limited features.

In addition to some of the best automation tools out there, AWeber offers a number of features including product sales tracking, using your own domain in links you want to track clicks for, split testing, a smart email designer, and more. They also have not one, but three different mobile apps to utilize.

Key Features of AWeber

Excellent phone support compared to many of the other platforms. As a company that’s been around for twenty years, AWeber places a lot of emphasis on customer service with phone support and live chat available.
They invented the autoresponder - so naturally, you can expect some of the best email automation tools out there.
You can get full access to all of their features even on the lowest price plan.
Easy to use with a simple menu structure.
A nice email newsletter creation tool with excellent responsive templates and features to make your emails stand out.
Great list segmentation that allows you to easily manage subscribers with automation.

AWeber Pricing:

0 subscribers: Free
500 subscribers: $19 per month
2,500 subscribers: $29 per month
5,000 subscribers: $49 per month
10,000 subscribers: $69 per month
25,000 subscribers: $149 per month

Pros

Excellent customer service and phone support
Three mobile apps
Great sales tracking features

Cons

Some features have not been updated in a while and are therefore a little dated.

Visit AWeber

Before making your choice, make a list of the features that you need and compare each platform in terms of how well they deliver them. This will help you in selecting an email marketing platform that works seamlessly with your brand and its needs. If you want to read about other options to MailChimp then click here.

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