If you are looking to elevate your Shopify store to the next level, chances are that you have thought about email marketing. Email marketing remains one of the most cost-effective, easy, and efficient ways to improve your conversion rates, increase your sales, and get customers to become repeat customers. The challenge, then, is choosing the right email marketing service because there are so many of them available. We have looked at some of the most popular and robust ones to help you choose the best one for your store.
1. Top Email App for Shopify: GetResponse
GetResponse is a powerhouse in the email marketing world because it goes much further than giving you the ability to run your email campaigns. It comes with extra features such as tools to help you build landing pages and run webinars as well as manage your contact information.
GetResponse also offers Deep Data integration with Shopify which allows you to sync and get insights into customer data, product, and order data, as well as the segmentation and tagging of contacts for use in the automated campaigns they help you run.
Why We Chose It
GetResponse offers a suite of simple to use tools and solutions for businesses of all sizes. Their services can be scaled up and down or even customized however you wish. Their customer tagging and tracking system lets you learn of customer behavior which triggers actions in real time, thereby making for a much more connected customer relationship management and email marketing system.
Key Features of GetResponse
Pricing
- Up to 1,000 subscribers: $15 per month
- Up to 5,000 subscribers: $45 per month
- Up to 10,000 subscribers: $65 per month
Who We Would Recommend it To
We would recommend GetResponse to larger stores. These are the stores that will benefit most from GetResponse’s segmentation gestures, advanced automations, and their CRM. GetResponse would also be a good option for shop owners who run webinars and would like to create different types of landing pages.
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2. Shopify email service: ActiveCampaign
ActiveCampaign is another very strong email marketing service. ActiveCampaign can now be integrated into Shopify easily. Because of how deeply it is integrated into Shopify, shop owners can now use all its features including conditional email content, dynamic tagging and segmentation, ActiveCampaign’s CRM, advanced automation and many others.
Why We Chose It
Getting deep data integration working is relatively easy even if you have never set up such a system. This integration captures contact information from all customers who complete purchases and who abandon their carts and adds them to your contact list. This makes lead capturing very easy. One fascinating feature we like is that ActiveCampaign is also able to capture the amount different customers spend, which makes for easier segmentation.
ActiveCampaign’s automation editor, which uses workflows, makes it easy to build different types of campaigns, send upsell emails, and remind customers to make a second purchase after some time and so much more.
Key Features of ActiveCampaign
Pricing
- Up to 1,000 emails per month: $29 per month
- Up to 5,000 emails per month: $89 per month
- Up to 10,000 emails per month: $139 per month
Who We Would Recommend it To
ActiveCampaign works well for larger stores that would benefit from all its advanced and automation features. These stores are likely to use the automation to set up automatic campaigns and trigger emails as well as have a granular view and understanding of all their customers. If you work with a lot of repeat customers, you will also find their CRM very powerful.
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3. Shopify email service: MailerLite
MailerLite stands out as one of the best email marketing services for beginners and small businesses. It is very easy to use while still being full of great features. A small sample of these includes giving you the ability to create landing pages and surveys, marketing automation features, dynamic email content, and more. MailerLite also tightly integrates with Shopify, thereby helping shop owners sync products and customer data and trigger automations automatically.
Why We Chose It
MailerLite automatically segments your customers as soon as you import them from Shopify. This saves you time by giving you lists you can work with from the very first minute. MailerLite also gives you the ability to add popups to your Shopify store in addition to letting you add products from your store into your emails. Also, MailerLIte has very high email deliverability rates, beating almost all other email marketing software. Best of all, they have a generous free plan that allows you to work with up to 1000 contacts.
Key Features of MailerLite
Pricing
- Up to 1,000 subscribers: Free
- Up to 5,000 subscribers: $30 per month
- Up to 10,000 subscribers: $50 per month
Who We Would Recommend it To
MailerLite is the perfect marketing tool for businesses and shop owners who want an amazing email marketing tool while on a budget. Although it does not come with the advanced automations other services do, it has everything shop owners need to run their marketing campaigns. MailerLite also appeals to beginners because of how easy it is to use.
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4. Email marketing service for Shopify: Sendinblue
Sendinblue is another amazing email marketing tool for Shopify owners with a limited budget. Despite it being a lot cheaper than other services, it still offers a rich list of features, including helping you create landing pages and Facebook Ads, live chat functionality, email automations, and lead scoring.
Why We Chose It
Sendinblue gives you the ability so send conditional email content which is determined by the customer’s attributes. For example, it can help you send different emails to customers and to people who are not.
Sendinblue also has SMS functionality. This means, in addition to emails, you can also send SMSs for order confirmation, shipping information, and order summaries. All order data is also synced directly to MailerLite from Shopify so you can create automations and segments easily.
Key Features of SendinBlue
Pricing
- Up to 9,000 emails a month: $0 capped at a maximum of 300 emails per day
- Up to 40,000 emails a month: $25 per month
- Up to 60,000 emails a month: $39 per month
Who We Would Recommend it To
Because of how cheap its plans are, Sendinblue is perfect for shop owners who are on a tight budget. Sendinblue is also perfect for shop owners who have established their shops in regions where SMS is a very important form of communication.
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5. Email service for Shopify: Constant Contact
Constant Contact is one of the oldest and best-known email marketing software options on the market. It offers direct integration with Shopify and comes with some standout features such as social media campaigns and surveys. Constant Contact also comes with some real-time tracking tools that give you insights on who is clicking, sharing, and opening your emails.
Why We Chose It
Constant Contact makes things very easy for beginners by allowing dynamic segments for different types of customers. Their email editor lets you pull products from Shopify and add them to your emails automatically. Constant Contact also made our list as one of the top MailChimp alternatives.
Key Features of SendinBlue
Pricing
- 500 contacts: $20 per month
- 5,000 contacts: $65 per month
- 10,000 contacts: $95 per month
Who We Would Recommend it To
Constant Contact is a great tool for smaller shops and businesses that need an easy-to-use solution. Constant Contact is very hard to recommend otherwise because of how expensive it is and the removal of some services - event management, ticket sales, and event registrations - that would have made it easier to justify its price.
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