Best Email Services for Shopify

If you are looking to elevate your Shopify store to the next level, chances are that you have thought about email marketing. Email marketing remains one of the most cost-effective, easy, and efficient ways to improve your conversion rates, increase your sales, and get customers to become repeat customers. The challenge, then, is choosing the right email marketing service because there are so many of them available. We have looked at some of the most popular and robust ones to help you choose the best one for your store.

1. Top Email App for Shopify: GetResponse

GetResponse is a powerhouse in the email marketing world because it goes much further than giving you the ability to run your email campaigns. It comes with extra features such as tools to help you build landing pages and run webinars as well as manage your contact information.

GetResponse also offers Deep Data integration with Shopify which allows you to sync and get insights into customer data, product, and order data, as well as the segmentation and tagging of contacts for use in the automated campaigns they help you run.

Why We Chose It

GetResponse offers a suite of simple to use tools and solutions for businesses of all sizes. Their services can be scaled up and down or even customized however you wish. Their customer tagging and tracking system lets you learn of customer behavior which triggers actions in real time, thereby making for a much more connected customer relationship management and email marketing system.

Key Features of GetResponse

  • A/B testing for their marketing automation tools, landing pages, and email marketing tools
  • Drip campaigns
  • Event-triggered actions
  • Dynamic email content
  • Reporting and analytics
  • Segmentation, tagging and website visitor tracking

Pricing

  • Up to 1,000 subscribers: $15 per month
  • Up to 5,000 subscribers: $45 per month
  • Up to 10,000 subscribers: $65 per month

Who We Would Recommend it To

We would recommend GetResponse to larger stores. These are the stores that will benefit most from GetResponse’s segmentation gestures, advanced automations, and their CRM. GetResponse would also be a good option for shop owners who run webinars and would like to create different types of landing pages.

Pros

  • Very easy to set up
  • GetResponse has great customer service
  • It is relatively cheap if you have a lot of contacts
  • Their emails look very good even when read on mobile
  • Lots of features for complicated email marketing campaigns

Cons

  • Email import from other email marketing software fails on occasion
  • There is no free option
  • GetResponse does not allow exportation of campaign data to Excel

2. Shopify email service: ActiveCampaign

ActiveCampaign is another very strong email marketing service. ActiveCampaign can now be integrated into Shopify easily. Because of how deeply it is integrated into Shopify, shop owners can now use all its features including conditional email content, dynamic tagging and segmentation, ActiveCampaign’s CRM, advanced automation and many others.

Why We Chose It

Getting deep data integration working is relatively easy even if you have never set up such a system. This integration captures contact information from all customers who complete purchases and who abandon their carts and adds them to your contact list. This makes lead capturing very easy. One fascinating feature we like is that ActiveCampaign is also able to capture the amount different customers spend, which makes for easier segmentation.

ActiveCampaign’s automation editor, which uses workflows, makes it easy to build different types of campaigns, send upsell emails, and remind customers to make a second purchase after some time and so much more.

Key Features of ActiveCampaign

  • Marketing automation
  • Drag and drop email builder
  • Built-in integrations with over 200 tools and services
  • CRM and sales automation
  • Segmentation and custom targeting
  • Conditional and dynamic email content

Pricing

  • Up to 1,000 emails per month: $29 per month
  • Up to 5,000 emails per month: $89 per month
  • Up to 10,000 emails per month: $139 per month

Who We Would Recommend it To

ActiveCampaign works well for larger stores that would benefit from all its advanced and automation features. These stores are likely to use the automation to set up automatic campaigns and trigger emails as well as have a granular view and understanding of all their customers. If you work with a lot of repeat customers, you will also find their CRM very powerful.

Pros

  • ActiveCampaign lets you send conditional emails that include offers and products based on a contact’s interests
  • Easy to use interface
  • Every campaign is highly customizable
  • It integrates with hundreds of other services
  • They let you use Gmail and other email providers instead of a business email

Cons

  • Reporting is sometimes lacking
  • There is so much to learn which can confuse beginners
  • Their mobile interface can feel lacking

3. Shopify email service: MailerLite

MailerLite stands out as one of the best email marketing services for beginners and small businesses. It is very easy to use while still being full of great features. A small sample of these includes giving you the ability to create landing pages and surveys, marketing automation features, dynamic email content, and more. MailerLite also tightly integrates with Shopify, thereby helping shop owners sync products and customer data and trigger automations automatically.

Why We Chose It

MailerLite automatically segments your customers as soon as you import them from Shopify. This saves you time by giving you lists you can work with from the very first minute. MailerLite also gives you the ability to add popups to your Shopify store in addition to letting you add products from your store into your emails. Also, MailerLIte has very high email deliverability rates, beating almost all other email marketing software. Best of all, they have a generous free plan that allows you to work with up to 1000 contacts.

Key Features of MailerLite

  • A/B split testing for emails and landing pages
  • Automatic customer segmentation
  • Landing page, form, and mini-site builders
  • Email marketing and marketing automation
  • A free plan for up to 1,000 contacts

Pricing

  • Up to 1,000 subscribers: Free
  • Up to 5,000 subscribers: $30 per month
  • Up to 10,000 subscribers: $50 per month

Who We Would Recommend it To

MailerLite is the perfect marketing tool for businesses and shop owners who want an amazing email marketing tool while on a budget. Although it does not come with the advanced automations other services do, it has everything shop owners need to run their marketing campaigns. MailerLite also appeals to beginners because of how easy it is to use.

Pros

  • It is a very affordable tool
  • It has very good website and landing page builders
  • Its interface is clean and easy to use
  • Simple to use email editor with lots of functionality

Cons

  • There is no social media integration
  • There is MailerLite branding on emails sent using the free account

4. Email marketing service for Shopify: Sendinblue

Sendinblue is another amazing email marketing tool for Shopify owners with a limited budget. Despite it being a lot cheaper than other services, it still offers a rich list of features, including helping you create landing pages and Facebook Ads, live chat functionality, email automations, and lead scoring.

Why We Chose It

Sendinblue gives you the ability so send conditional email content which is determined by the customer’s attributes. For example, it can help you send different emails to customers and to people who are not.

Sendinblue also has SMS functionality. This means, in addition to emails, you can also send SMSs for order confirmation, shipping information, and order summaries. All order data is also synced directly to MailerLite from Shopify so you can create automations and segments easily.

Key Features of SendinBlue

  • Conditional email content
  • Landing pages
  • Customer segmentation
  • SMS service integration
  • Ability to create Facebook Ads
  • Live chat functionality

Pricing

  • Up to 9,000 emails a month: $0 capped at a maximum of 300 emails per day
  • Up to 40,000 emails a month: $25 per month
  • Up to 60,000 emails a month: $39 per month

Who We Would Recommend it To

Because of how cheap its plans are, Sendinblue is perfect for shop owners who are on a tight budget. Sendinblue is also perfect for shop owners who have established their shops in regions where SMS is a very important form of communication.

Pros

  • It is very affordable
  • Has a lot of the same features you would find on expensive email marketing services
  • Their services and tools are very easy to set up and configure
  • Their A/B testing is sufficient
  • The service lets you create Facebook ads

Cons

  • Their customer service is somewhat lacking
  • The interface can be slow sometimes

5. Email service for Shopify: Constant Contact

Constant Contact is one of the oldest and best-known email marketing software options on the market. It offers direct integration with Shopify and comes with some standout features such as social media campaigns and surveys. Constant Contact also comes with some real-time tracking tools that give you insights on who is clicking, sharing, and opening your emails.

Why We Chose It

Constant Contact makes things very easy for beginners by allowing dynamic segments for different types of customers. Their email editor lets you pull products from Shopify and add them to your emails automatically. Constant Contact also made our list as one of the top MailChimp alternatives.

Key Features of SendinBlue

  • Drip campaigns
  • WYSIWYG email editor
  • Analytics and reports
  • Segmentation and tagging
  • Social media marketing tools
  • Dynamic emails that offer customer tagging

Pricing

  • 500 contacts: $20 per month
  • 5,000 contacts: $65 per month
  • 10,000 contacts: $95 per month

Who We Would Recommend it To

Constant Contact is a great tool for smaller shops and businesses that need an easy-to-use solution. Constant Contact is very hard to recommend otherwise because of how expensive it is and the removal of some services - event management, ticket sales, and event registrations - that would have made it easier to justify its price.

Pros

  • Their emails are mobile-responsive
  • They provide customizable email templates to get started

Cons

  • It is quite expensive for the number of contacts you get

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