Our Top 5 MailChimp Alternatives for 2020

If you’re here, chances are you’re looking for a MailChimp alternative that has fantastic features and a great interface while offering great deals and giving you chances to grow without breaking the bank.

However, while many see MailChimp as the gold standard, it is one of those email marketing and automation platforms that make it particularly painful when it’s time to scale up.

Why is MailChimp so Popular?

For one, they have great brand recognition and are appealing to small businesses. They also have tons of great A/B testing and segmentation options and great templates as well. These are some of the reasons why MailChimp is one of the most popular email marketing platforms, especially for newcomers.

Mailchimp is not for everyone, however.

The good news is that there are tons of great Mailchimp alternatives on the market, and some will have features that are a better fit for what you’re trying to do.

And since we understand that your time is valuable, here’s the complete MailChimp vs. the others battle table:

1. MailChimp Alternative - SendInBlue

SendinBlue is more than just an email autoresponder and encompasses virtually every aspect of marketing from SMS and email campaigns, all the way up to automation, social media ads, and CRM. The company’s motto is “Grow.Sell.Engage,” and they definitely live up to it.

SendinBlue has a free plan just like Mailchimp, which will allow you to use the majority of its features. However, you should know that you can’t send more than 300 mailings per day, which could be an issue for some people

One thing that’s great about SendinBlue is the variety of integrations. You can upload unlimited contacts, SMS sends or sales CRM, and transactional emails as well.

In addition, you’ll get real-time analytics and reporting, SMS personalization options, and unlimited segmentation for one user.

When we look at its great SMS marketing options and straightforward UI, SendinBlue seems to be a very great option if you are looking for an alternative to MailChimp.

What About Features?

SendinBlue has tons of features that are set to engage and allow businesses to flourish fast and easily.

SendinBlue has options for people who want to ramp up their SMS marketing efforts, would like more live chat options, or those who want to get serious about their email marketing efforts.

There are tons of other features to choose from, of course, and SendinBlue has great segmentation and email marketing options that will allow you to tailor your message exactly to the people you are targeting with tons of templates to choose from for transactional emails.

What About Pricing?

As we mentioned earlier, SendinBlue has a free option that will allow you to try most of their features. This is also a great option for small businesses. Packages start at $25 per month and give you 40,000 emails per month. There are also tons of different pricing options, including pay-as-you-go, which makes SendinBlue a great option for the budget-conscious.

2. MailChimp.com Alternative - GetResponse

Next up, we have GetResponse, which is another great email automation and marketing tool that will be a great MailChimp alternative if you’re looking for something cheap packed with great features.

GetResponse is one of the best tools out there for the value and it is great if you’re looking for a tool that offers a lot of customization options. It’s very user friendly and gives you everything that you would need from an email marketing platform.

The platform's customization options allow brands to really have their own voice and stay consistent instead of trying to work around the tool to get an approximation of what they want.

GetResponse doesn’t have a free option, however, but you’ll have the chance to use it for free for 30 days.

What About Features?

One of the best things about GetResponse is how mobile responsive their templates are. They also have tons of templates to choose from, an easy to use email creator, and a user-friendly landing page tool as well.

In addition, it has great A/B testing options, a lead nurturing CRM, advanced segmentation options, and more.

What About Pricing?

GetResponse doesn’t have a free forever plan, as we mentioned earlier, but its plans are very affordable. If you have less than 1000 contacts and don’t need all the bells and whistles, you can get a biannual, yearly, or monthly plan that will cost you $10.50/month, $12.30/month and $15/month respectively.

3. MailChimp Competitor - Constant Contact

Constant Contact comes in at number 3 on our list. Customer Contact is not called “the Helping One” for nothing as they’re always trying to make their platform more user friendly and educate users through a variety of resources.

Constant Contact has plenty of options for the essential things from learning material to an extensive email template library. The platform integrates very well with social media, has event management tools, and a nice app that will allow you to organize all of your contacts into a single master list.

What About the Features?

Constant Contact has tons of features, and they’re all easy to use, which is perfect for small to medium businesses trying to take their marketing efforts to the next level.

Constant Contact has great list building tools, tools for social media integrations, and tools to track click-through rates among other things. Constant Contact also has great customer service and comes with a full content management suite.

What About Pricing?

Constant Contact does not offer a free forever plan, but it does have two flexible plans that you can adjust based on your operation’s specific needs. They offer a 60-day free, no questions asked trial period, and their plans start at around $20. The rates will go up as you get more subscribers and depending on the number of emails you send per day.

4. Mail Chimp Alternative - MailerLite

MailerLite comes at number four on our list, and its rich set of features could be just the help your SME needed to grow and thrive.

MailerLite is one of the easiest email marketing platforms on the planet, has tons of great templates, top of the line customer support, and all the tools you would need to run an effective email marketing campaign.

What About the Features?

Like we just mentioned, MailerLite is full of great features that will help you set clear marketing goals and meet them. It has a user-friendly file manager, great editing tools, and a great subscriber management function that allows you to see which of your subscribers you should concentrate your efforts on or ignore.

With MailerLite, you also get a pop-up and landing page builder as well as a few embeddable web forms. Then you have the classic email automation tools and integrations. Their customer service will be here to help 24/7, whether it’s through live chat or phone.

What About Pricing?

There is a point for MailerLite being one of, if not the highest, value for money alternatives for MailChimp you can find on the market. That’s because of the large number of options it offers for a low price.

Prices on paid plans start at $10 per month, which allows for 12.000 emails per month for up to 1000 subscribers. You should know that MailerLite has a totally free option. However, you also should know that it’s very limited. The worst is that there is no customer support on their free plan. But, as a whole, MailerLite is a great option for people who want to be able to send lots of emails per month at a reasonable price and delivery rate.

5. Mailchimp Alternative - AWeber

AWeber is a great alternative if you're using a lot of different tools and are looking for a platform that can integrate them easily.

One of the things that make AWeber such a great option is that it really allows you to personalize your campaigns to your audience. It has a unique set of features that will allow you to build a solid and lasting relationship with your audience and boost conversions.

AWeber can be used with all sorts of platforms, like Unbounce and e-commerce platforms like Magento, and has tons of testing options, all at a great price.

What About the Features?

AWeber has lots of great automation tools, as well as a pretty solid HTML email template library. They have great analytic tools as well and a great mobile app that allows you to access and manage your campaigns from wherever you are. AWeber makes sending bulk email easy and has great segmentation tools.

The platform has tons of other options and is a great tool for people who are trying to build engagement and be able to track it using different tracking tools. However, we have to say that importing data on AWeber can be a hassle, so that’s not this tool's strongest suit.

What About Pricing?

AWeber doesn’t have a free forever plan; however, it offers a full 30-day free trial period that allows you to try all of the tool’s features. Note that they charge per subscriber, and plans start at $19 for 500 subscribers.

You can choose to be charged annually or quarterly, depending on what works best for you. You also have the chance to change your plan whenever you want, and AWeber’s stellar customer service will be more than happy to help.


While MailChimp is regarded as a leader in the industry when it comes to automation and email marketing platforms, it can get expensive pretty fast. Thankfully, there are tons of great options available on the market, some being more affordable with better features.

Have you been able to find other alternatives to MailChimp you’d like to share? If so, let us know in the comments below!

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