Our Top 5 MailChimp Alternatives for 2020

If you’re here, chances are you’re looking for a MailChimp alternative that has fantastic features and a great interface while offering great deals and giving you chances to grow without breaking the bank.

However, while many see MailChimp as the gold standard, it is one of those email marketing and automation platforms that make it particularly painful when it’s time to scale up.

1. MailChimp Alternative - SendInBlue

Mailchimp alternative lists

The best Mailchimp alternatives

  • ActiveCampaign – Better email automation
  • MailerLite – Same quality but cheaper
  • Sendinblue – Better automation and cheaper
  • GetResponse – More features
  • Moosend – Generous on features and emails
  • ConvertKit – Better targeting
  • Benchmark – Multilingual teams
  • Newsletter2Go – Pay for emails, not subscribers
  • Omnisend – Ideal for ecommerce
  • AWeber -  Most trusted email provider
  • Constant Contact - Most popular for marketing email

The best Mailchimp alternatives

  1. ActiveCampaign – Better email automation
  2. MailerLite – Same quality but cheaper
  3. Sendinblue – Better automation and cheaper
  4. GetResponse – More features
  5. Moosend – Generous on features and emails
  6. ConvertKit – Better targeting
  7. Benchmark – Multilingual teams
  8. Newsletter2Go – Pay for emails, not subscribers
  9. Omnisend – Ideal for ecommerce
  10. AWeber -  Most trusted email provider
  11. Constant Contact - Most popular for marketing email

The best MailChimp Alternatives:

ProviderPriceSubscribers
ActiveCampaignFree100
MailerLite$251000
Sendinblue$30500
GetResponseFree740
MoosendFree1000
ConvertKit$15500
BenchmarkFree1000
Newsletter2Go$202000
OmnisendFree500
Aweber$25400
Constant ContactFree200
  • Customized sign-up forms
  • Telephone customer support available
  • E-commerce plugins
  • Real-time stats
  • A/B testing
  • Free plan available

SendinBlue is more than just an email autoresponder and encompasses virtually every aspect of marketing from SMS and email campaigns, all the way up to automation, social media ads, and CRM. The company’s motto is “Grow.Sell.Engage,” and they definitely live up to it.

SendinBlue has a free plan just like Mailchimp, which will allow you to use the majority of its features. However, you should know that you can’t send more than 300 mailings per day, which could be an issue for some people

One thing that’s great about SendinBlue is the variety of integrations. You can upload unlimited contacts, SMS sends or sales CRM, and transactional emails as well.

In addition, you’ll get real-time analytics and reporting, SMS personalization options, and unlimited segmentation for one user.

When we look at its great SMS marketing options and straightforward UI, SendinBlue seems to be a very great option if you are looking for an alternative to MailChimp.

What About Features?

SendinBlue has tons of features that are set to engage and allow businesses to flourish fast and easily.

SendinBlue has options for people who want to ramp up their SMS marketing efforts, would like more live chat options, or those who want to get serious about their email marketing efforts.

There are tons of other features to choose from, of course, and SendinBlue has great segmentation and email marketing options that will allow you to tailor your message exactly to the people you are targeting with tons of templates to choose from for transactional emails.

What About Pricing?

As we mentioned earlier, SendinBlue has a free option that will allow you to try most of their features. This is also a great option for small businesses. Packages start at $25 per month and give you 40,000 emails per month. There are also tons of different pricing options, including pay-as-you-go, which makes SendinBlue a great option for the budget-conscious.

Pros

  • Includes autoresponders
  • CRM functionality
  • Easy to set up
  • Additional languages supported
  • Drag and drop interface

Cons

  • The templates included are not as effective as some of its rivals
  • Real-time reporting doesn’t include location or device reports
  • Automation features are limited

2. MailChimp.com Alternative - Moosend

  • Drag & Drop Editor
  • Email marketing automation
  • SPAM Test
  • A/B Split Testing
  • API Access
  • Unlimited Number of Lists
  • Advanced Segmentation

Moosend is one of the most affordable email marketing platforms out there, thanks to its flexible custom pricing structure. Businesses of all sizes use Moosend. The platform’s features will appeal equally to startups and Fortune 500 businesses.

With advanced automation features, even on the free tier, Moosend can dramatically improve your email marketing campaigns’ reliability and effectiveness. Creating campaigns is a breeze, and a drag and drop editor makes it simple to construct marketing emails.

What About The Features?

Moosend makes it simple to create new email campaigns and send them out to your subscribers. You will find a “Campaign Creation Wizard” tool that takes you through your campaigns’ creation.

There are also plenty of options for how to upload existing subscriber lists or create new ones. Moosend also offers list segmentation features that enable you to gather information about your subscribers and construct more targeted lists.

Moosend offers automation features for all tiers. Automation makes it simple to send messages out to your subscribers. You can create complex automation workflows using the “Recipes” feature.

What About Pricing?

Moosend offers a unique custom pricing structure. The price you pay depends on the number of subscribers you have. You can choose from a free tier, which is always free, or the pro and enterprise options, whose cost will depend on your subscriber count.

Pros

  • There’s a free trial available
  • Lots of high-quality customization templates
  • Extensive built-in automation features
  • Straightforward and easy to use
  • Customer service is good

Cons

  • Sign-up forms need improvement
  • Sometimes slow to load
  • Sometimes emails are flagged as spam
  • Doesn’t specify what industries are supported

3. MailChimp.com Alternative - GetResponse

  • Automation segmentation
  • Multiple pricing tiers
  • Activity tracking
  • Scalable autoresponders
  • Comprehensive reports
  • Landing page builder

Next up, we have GetResponse, which is another great email automation and marketing tool that will be a great MailChimp alternative if you’re looking for something cheap packed with great features.

GetResponse is one of the best tools out there for the value and it is great if you’re looking for a tool that offers a lot of customization options. It’s very user friendly and gives you everything that you would need from an email marketing platform.

The platform's customization options allow brands to really have their own voice and stay consistent instead of trying to work around the tool to get an approximation of what they want.

GetResponse doesn’t have a free option, however, but you’ll have the chance to use it for free for 30 days.

What About Features?

One of the best things about GetResponse is how mobile responsive their templates are. They also have tons of templates to choose from, an easy to use email creator, and a user-friendly landing page tool as well.

In addition, it has great A/B testing options, a lead nurturing CRM, advanced segmentation options, and more.

What About Pricing?

GetResponse doesn’t have a free forever plan, as we mentioned earlier, but its plans are very affordable. If you have less than 1000 contacts and don’t need all the bells and whistles, you can get a biannual, yearly, or monthly plan that will cost you $10.50/month, $12.30/month and $15/month respectively.

Pros

  • The reporting tool is easy to use
  • Webinar integration
  • More features than other email marketing tools
  • Intelligent list automation
  • Conversion funnel lead generation

Cons

  • No free plan available
  • Templates are rather outdated
  • Deliverability rates not great

4. MailChimp Competitor - Constant Contact

  • A/B testing
  • List and subscriber management
  • Auto-responders
  • Mobile optimized emails
  • Reporting analytics
  • CAN SPAM compliance

Constant Contact comes in at number 3 on our list. Customer Contact is not called “the Helping One” for nothing as they’re always trying to make their platform more user friendly and educate users through a variety of resources.

Constant Contact has plenty of options for the essential things from learning material to an extensive email template library. The platform integrates very well with social media, has event management tools, and a nice app that will allow you to organize all of your contacts into a single master list.

What About the Features?

Constant Contact has tons of features, and they’re all easy to use, which is perfect for small to medium businesses trying to take their marketing efforts to the next level.

Constant Contact has great list building tools, tools for social media integrations, and tools to track click-through rates among other things. Constant Contact also has great customer service and comes with a full content management suite.

What About Pricing?

Constant Contact does not offer a free forever plan, but it does have two flexible plans that you can adjust based on your operation’s specific needs. They offer a 60-day free, no questions asked trial period, and their plans start at around $20. The rates will go up as you get more subscribers and depending on the number of emails you send per day.

Pros

  • User interface is very intuitive
  • Great event and commerce integrations
  • Social media campaign integration
  • Many email templates available
  • Offers plenty of value beyond email campaigns

Cons

  • Can be expensive as your contact list grows
  • Templates are not very flexible
  • Some customers report accounts being closed without warning
  • True two-factor authentication using the TOTP algorithm not offered

5. Mail Chimp Alternative - MailerLite

  • Easy to use and very sleek interface
  • Drag and drop editor
  • Free newsletter templates
  • Photo editing feature
  • Custom HTML editor
  • Subscriber management

MailerLite comes at number four on our list, and its rich set of features could be just the help your SME needed to grow and thrive.

MailerLite is one of the easiest email marketing platforms on the planet, has tons of great templates, top of the line customer support, and all the tools you would need to run an effective email marketing campaign.

What About the Features?

Like we just mentioned, MailerLite is full of great features that will help you set clear marketing goals and meet them. It has a user-friendly file manager, great editing tools, and a great subscriber management function that allows you to see which of your subscribers you should concentrate your efforts on or ignore.

With MailerLite, you also get a pop-up and landing page builder as well as a few embeddable web forms. Then you have the classic email automation tools and integrations. Their customer service will be here to help 24/7, whether it’s through live chat or phone.

What About Pricing?

There is a point for MailerLite being one of, if not the highest, value for money alternatives for MailChimp you can find on the market. That’s because of the large number of options it offers for a low price.

Prices on paid plans start at $10 per month, which allows for 12.000 emails per month for up to 1000 subscribers. You should know that MailerLite has a totally free option. However, you also should know that it’s very limited. The worst is that there is no customer support on their free plan. But, as a whole, MailerLite is a great option for people who want to be able to send lots of emails per month at a reasonable price and delivery rate.

Pros

  • Drag and drop designs are easy to use
  • Deliverability rates are good
  • Customer service is excellent
  • Tons of online tutorials to help you use MailerLite
  • You can start using it for free

Cons

  • Creating workflows can be time-consuming
  • Not much integration with third-party services
  • The account approval process can be tedious

6. Mailchimp Alternative - AWeber

  • Easy-to-use design tool
  • Drag and drop email creation
  • Collect, manage, and segment subscribers
  • Third-party integration
  • A/B testing
  • Landing page creation

AWeber is a great alternative if you're using a lot of different tools and are looking for a platform that can integrate them easily.

One of the things that make AWeber such a great option is that it really allows you to personalize your campaigns to your audience. It has a unique set of features that will allow you to build a solid and lasting relationship with your audience and boost conversions.

AWeber can be used with all sorts of platforms, like Unbounce and e-commerce platforms like Magento, and has tons of testing options, all at a great price.

What About the Features?

AWeber has lots of great automation tools, as well as a pretty solid HTML email template library. They have great analytic tools as well and a great mobile app that allows you to access and manage your campaigns from wherever you are. AWeber makes sending bulk email easy and has great segmentation tools.

The platform has tons of other options and is a great tool for people who are trying to build engagement and be able to track it using different tracking tools. However, we have to say that importing data on AWeber can be a hassle, so that’s not this tool's strongest suit.

What About Pricing?

AWeber doesn’t have a free forever plan; however, it offers a full 30-day free trial period that allows you to try all of the tool’s features. Note that they charge per subscriber, and plans start at $19 for 500 subscribers.

You can choose to be charged annually or quarterly, depending on what works best for you. You also have the chance to change your plan whenever you want, and AWeber’s stellar customer service will be more than happy to help.

Pros

  • Very easy to use
  • There is a free version available
  • All features are available on all plans
  • Good customer support available
  • Sales tracking included
  • Useful list management tools

Cons

  • Automation features are very basic
  • You can’t broadcast to multiple user segments at once
  • The cost is high for a high subscriber count
  • Some of the email templates look dated

Takeaway

While MailChimp is regarded as a leader in the industry when it comes to automation and email marketing platforms, it can get expensive pretty fast. Thankfully, there are tons of great options available on the market, some being more affordable with better features.

Have you been able to find other alternatives to MailChimp you’d like to share? If so, let us know in the comments below!

FAQs related to MailChimp alternatives:

Who are Mailchimp's competitors?

During my research I came across this list:
ActiveCampaign
MailerLite
Sendinblue
Getresponse
Constant Contact
AWeber

This list will change over time due to new competitors emerging and some existing ones either going out of business or being bought. Visit our page to see the most up to date list.

Is there a free version of Mailchimp?

Yes, up to 2000 subscribers, this is really good as for small business operating on a small budget. Statistically most attempts at email marketing never reach 2000 subscribers so MailChimp is a good place to start, you can migrate to a more comprehensive service at a later date if you need.

What is the best alternative to Mailchimp?

At the time of writing, I recommend SendInBlue, they are an all round better service provider in most categories, but it really depends on your needs and goals. In my guide to MailChimp alternatives I outline many more and the reasons you may want to choose them.

Find out more about us here.


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