Every business should do email marketing. The problem most businesses run into is when they keep growing and collecting leads, organizing them, and sending marketing emails gets too expensive to justify the return on investment. This is where autoresponders come in.
If you are just starting out, you might opt for a free autoresponder. This will give you basic functionality, like collecting leads through an embedded form or sending a set amount of emails per month.
To help you get started, we are going to look at five highly recommended free autoresponders, exploring their offerings as well as their pros and cons, so you can choose the best one for your needs.
Sendinblue has several marketing tools available on its platform. Because of this, it has grown to become one of the largest marketing solutions providers in Europe. One of the features that make Sendinblue standout is its SMS sending functionality provided on the same dashboard as its email tools.
Sendinblue’s free plan allows you to have an unlimited number of leads, but it allows you to send just 300 emails per day. Although this might seem like a limitation, the free plan is a good way to collect leads when you are just starting out as you might not need to send too many emails at that time.
Some of the features you can expect include:
MailerLite has garnered a reputation as one of the best free autoresponders due to how easy it is to use and the multitude of features it offers.
MailerLite’s free plan allows you to send up to 12,000 emails per month. That said, you need to use their paid options to fully leverage all their advanced functionalities.
These include the ability to create templates, perform A/B testing, and use a heatmap to check your CTR.
The main features of MailerLite are:
SendPulse offers an integrated service because they have a platform that allows you to handle your email campaigns, set up web notifications, and send SMSs.
SendPulse stands out for several reasons, but the main one is that it has a user-friendly interface that is easy to use even for beginners. So, if you’re just starting out, SendPulse is the best option for you. In addition, SendPulse also integrates artificial intelligence, which allows you to come with an individualized approach for a specific subscriber or group of subscribers. This is perfect if you want to segment your subscribers and sent them highly targeted marketing material.
The main features you can expect from SendPulse include:
Moosend provides an easy-to-use platform that is perfect for beginners who are are looking for a powerful autoresponder solution that is both feature-rich and inexpensive. Moosend fills those two needs easily with a free plan that includes features that you normally find on paid tiers.
Moosend’s free plan allows you to have up to 1,000 contacts in your mailing list in addition to letting you send unlimited emails to your subscribers.
Moosend has two paid options. The pro option goes for $8 a month and allows you to have up to 2,000 subscribers. The price per month for the pro plan depends on the number of subscribers you have and increases as the number of subscribers increases. The highest option for the pro plan costs $608 per month for up to 200,000 subscribers.
The other paid option is the enterprise option that is geared towards larger businesses and enterprises. To get on this plan, you need to contact Moosend.
Benchmark aims to be a simple but powerful email marketing tool and it is just that. Their user interface is stripped of the most common features you will find on most other autoresponders, which makes it clean and easier to navigate.
Benchmark stands out for its free email automation feature. This feature allows you to send emails based on certain triggers, but if you need to send emails depending on advanced triggers like abandoned carts or website visits, you have to pay for an advanced plan. They also have a wide selection of email templates if you would like to get up and running quickly.
Their free plan allows you to send up to 250 emails a month, which means if you need to send a lot of emails, you will need a paid plan. Their paid plans cost $14, $22, $44 and $66 for 600, 1000, 3500 and 7500 subscribers respectively.
Related: Best alternatives to MailChimp