I have a product that I believe is ready and worthy of some media attention. It’s geared towards sport enthusiasts, so I’m targeting sport publishers/blogs/sites.
Preferably, we’d like to get the message out all at once, but I’m really hesitant to do a blanket press release for fear that it will be a complete waste of time and money. For whatever reason, I have a feeling they don’t work.
Does anyone have any experience with successfully using a press release to get publicity? If yes, did you use a service for distribution?
P.S. I’m not in a financial position to hire a PR company/freelancer. Plus, I heard it’s better to do it yourself at this early stage anyway.