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How do founders initially split equity?

  • I feel like it’s easy to overlook the importance of this when the company is new and worth nothing. This is especially true when you’re trying to sell your vision to potential cofounders and asking them to work for equity.

    At the end of the day, if you whole-heartedly believe this is a billion dollar business, act like it.

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  • Talk about it openly with your cofounder. If you can’t agree, use an equity calculator. If you still can’t agree, negotiate with salary (future or present). If that doesn’t work, you might need cofounder therapy.

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