My difficulty is getting initial ‘word-out’ with a startup.
I’ve been in business for many years.
I know a lot of stuff.
Others have paid me to help them.
I shouldn’t need to post for advice, but…
I don’t believe ‘social’ is anything like as effective as many suggest.
My view is that if you’re already famous it’s easy to get many-many followers.
And hard if you’re unknown.
Is it odd that I often see ‘social media experts’ with relatively low follower-counts and activity?
SEO? That can be a help, but not universally.
I’m no fan of ‘get on my list’ ploys offering freebie/incentives. Nor the intrusive pop-ups etcetera which often deliver them.
And I’m not sure that ‘keep providing good content through a blog’ is effective either.
Many of the ‘get followers/likes/friends/traffic’ are low-quality dross or outright scams.
My advice to clients has often been… ‘Good luck with getting yourself known. It likely won’t be fast, cheap and easy.’
I used to spend money on ads, but with increasing ad-blockers and declining attention spans that’s now far less effective than it used to be.
I realize that all of the above work to some degree. And should be done. I’m not looking for quick-fix silver bullet.
And it’s becoming harder to get good peer-advice… many forums are now populated by get-rich-quickers and no-hopers in search of a fast buck.
So I’m keen to hear what works for others?