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What is your definition of “Social Proof “?

Why do you folks get hung up on an idea for so long until you go broke or burned out? You should know if it’s going to work with a cross sector of society of about 100 people. Right?

  • Its not as easy as getting a cross section of society.

    Some apps only appeal to niche users.

    Some apps need to be sold to enterprise companies which are notoriously hard to penetrate.

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  • We go broke because we are passionate builders who love champagne. You fail because you think a cross section of 100 people is enough to afford said champagne.

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  • You have to be careful about doing surveys.

    If you survey people you know, the tendency is always for them to be more agreeable than they would be with a complete stranger.

    Even if you remove the survey population biases such as above or lack of demographic variety, the next hurdle is if you’re asking the right questions.

    Maybe the idea, if free, is great – but if monetized directly or via ads is not great.

    Or maybe the work needed to get the reward is such that the use model is never going to fly.

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  • Social proof might go both ways: in some cases good ideas are hard to accept just on the base of description or even demonstration (think of what would be your own feedback if anything like twitter would be explained to you ten years ago). In the other end of the spectrum there are brilliant ideas that would get high approval on the principal level, but still have high failure risk in the implementation due to issues that are hard to foresee (think WebVan).

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