Anyone else have the view that despite what’s often published, in recent years it’s actually become more difficult to successfully launch a new startup?
Why? Because often there’s many others with a similar product/service, and so ‘getting through the noise’ is difficult.
Also relevant is that many ‘competitors’ provide their offer at pricing which is unsustainably low, hence skewing the market and effecting perception by potential/actual clients.
I’m not referring to established or well-funded businesses ‘trying to buy the market’, but relatively inexperienced newcomers who’ve perhaps believed what they read (example: build a user base by providing free stuff).