Zirtual shut down abruptly. Why so sudden?

The nature of the Virtual Assistant service to shut down abruptly rang some alarm bells. I’m thinking that is to prevent their Virtual Assistants from making arrangements and taking their clients with them.

This is confirmed by:
1) Disabling the @zirtual email addresses and phone numbers. The way the customers contact their assistants
2) Sending an email to customers that they’re “pausing” their service, but telling their employees that they’ve “ceased operations”.

Its telling that the suddeness is to sell off the customer database WHILE the customers are still hot.

Now this is a supreme dick move. The QUESTION is, who made the call. The founder or the investors? As we know in Silicon Valley founders and investors LOVE to play lip service to “doing the right thing”. Now when shit hits the fan, its obvious they don’t always walk the talk.


  • I have a feeling their debt investors made them do it. Lenders tend to be cold like that. The moment they sense things are about to hit the ceiling, they pounce on what’s left. Giga-Om had a similar fate.

  • The worst case guess happened to a friend of mine. They were selling their very similar established B2B enterprise but their employees began trying to launch their own startups with the clients before the sale went public. It had to go to the courts and employees lives were destroyed from the litigation result that found in favor of the employer.

    • Do you blame the courts for their decision?

      i don’t think it ethical for an employee to to use an existing company resources to start their own Start-Up.

      • Do you blame the courts for their decision?

        i don’t think it ethical for an employee to to use an existing company >>resources to start their own Start-Up.

        ^ this says it all

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