I have an MVP app that needs more development before I really can market it. My beta group research was highly positive. I’m out of money – been paying for the dev myself – and I do everything up to the actual coding (I do the strategy, wireframes, product roadmap, collaborated with UI/designer consultant, etc.). I think the best thing would be to find a technical co-founder who can do the next version so I can start marketing. The major part of v2 is building out the Android version (v1 was just iPhone).
I’m writing this post because I have a lot stopping me. Mainly: I make a lot of money in software sales as my day job. I need that day job because I have an expensive life that I love/chose (mortgage in the Bay Area, two kids in private school, vacations, etc.). I also really enjoy my day job as I love our product/colleagues/leadership. My night job is being a wife/mother/daughter/friend/etc. I’m pretty good at burning the candle at both ends and not really suffering (I vary from enjoying it to tolerating it), but I just feel stuck. I feel overwhelmed which is a unique experience for me. It is affecting my sleep. I don’t have a clear sense of what is going on for my app’s backend and know I should get some type of documentation from my dev. My dev is a shop in Utah who’ve been fantastic but it was really bumpy road getting to them – two failed devs for various reasons – and I was a bit of a charity case since they inherited me from a friend of theirs who couldn’t fulfill his contract with me (he had a horrific family accident that caused him to stop work) so they completed the work for his contracted price. And as it turned out he had bright shiny object syndrome and wasn’t really building what was required, he was building out of scope. So his friends had to do a lot more work than what was the remaining contracted price. They were amazing to me but quite slow because, after all, I was almost pro bono for them.
I’m a pretty logical thinker but the above isn’t that cohesive and that is what is making me anxious. I feel very out of my element and just want someone to tell me what to do next. I met with a mentor of mine and they laid out a few basic ideas that I know I should do. Is there any playbook out there with more of a step-by-step guide on how to go from MVP to money-making venture?
I’m too small to get an investor. And I don’t really want one telling me what to do. I can find a bit more money to do dev for v2… should I find a committed dev shop (local to me, making me a top priority) or a co-founder? That’s my right next step… right?! If a dev shop, how do I ask my last dev for the right stuff so the hand off is smooth? Should everything be evident if they put the code into Github? E.g. does that expose the back end including database, email notifications etc? I’ve been handed off so many times that I fear there is a bit of mystery about what services are supporting what part of the app (we started at Rackspace and moved to Parse, but I haven’t seen a bill from Parse…)…
Any advice is more appreciated than you will ever know. I have other ideas that are in line to be developed but I’m not willing to quit this one since I believe it does have legs.