Share0
Tweet0
Share0
Share0
Tweet0
Share0

Is this a good strategy to have?

I’m working on a website- a tech blog. I don’t do ads because I personally hate them. I’m active on social media and am trying to do all the right things to make the content interesting and entertaining. I am in no hurry to monetize. Is it a good strategy to just work on quality and then eventually sell it in a couple of years? Or (because I love it) eventually get investment and then think of monetization later? I’m steadily growing traffic – we’re a month old and have rougly 100 unique visitors/day.

  • Yep. The only thing that really matters is sustainable traffic, and the best way to get there is by having good content.

    Getting investment on a tech blog will be difficult, because institutional investors are looking for home run (a 100x or 10.000x ROI). This is nearly impossible to achieve with a blog, even if #1 blog in your space.

    Whether you can make any money with your blog through ads, affiliate sales, or other deals depends entirely on your audience. A blog about sailing or finance can easily make you a ton of money, a blog about origami will be very tough to monetize.

    When selling a blog your pitch will be something like “you’ll make the money back in 2 years!”, which means your blog has to make money already or you’ll get offered peanuts.

    Reply

  • Read what happened to GigaOM. It will save you a few years of pain .

    Media is just a really hard business, even harder if you “hate ads”

    Reply

  • I’ve seen several blogs gain large numbers of readers by simply being active on similar blogs and providing both thought leadership and a constant stream of interesting and original material.

    A blog which posts amazing stories can get away with publishing one a week or so. A blog which can post every day can become a go-to site for a category, but an existing blog which already does this will make it difficult to differentiate long term.

    Reply

  • I think if you are trying to establish yourself as the expert in your field (niche) then this is a great idea. You can use it as a platform to get business. Most bloggers make money on speaking gigs and such since the gravy train of the early days are gone. Cross promote, add value, perhaps do a podcast.

    Reply
    • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    You may also like

    >