Having identified need within an industry, having worked in it for ages, we canvassed customers about building a new cloud SAAS product to compete with old school PC based products.
We got a positive reaction and went ahead and built it as stage 1 of a much bigger project covering functions not part of any other package.
Now launching stage 1 and struggling to get traction because customers are saying its “not better enough” and “too unknown that they’ll wait to see how it does with other customers”.
We’re slightly cheaper than the main competitor and much cheaper than the other 2 in quite a specialised marketplace. I’m reluctant to cheapen the price because a) I think it would make it seem ‘cheap’ and ‘unprofessional’
Stage 2 and 3 would put the product out of the park with the competition, but we cant get there without some sales momentum.
Whilst my day job business is its first customer and beta tester, prospects wont take that as a reference because I’m head of both.
What to do?