Would you go to a trade show that has not been done before and would you want to pay full price?

I have the option of attending a trade show and this is the first time they have done it but they are getting good coverage in the Times news paper and are planning later events in the coming year. But as they don’t really know how many people are going to go so how do I know I am going to get value for what I am paying?

  • I’d say go but don’t exhibit. Plus, how much is it anyway? Are the people putting it on reputable? Have a good track record?

    • Thanks for the feedback it would be about $1500 but it is also in the UK so there are travel costs involved…

  • I’d go, but only for free. Figure out a way to do so; panel participation, volunteer (just 1shift/couple hrs), etc. See how it turns out before deciding to exhibit at the next edition, unless you get a free booth.

  • If it is the first year for the conference, then they should offer free to all or deeply discounted rate. Ask for a better rate. The worst they can do is say no. Besides, if you have a blog on your website, you can ask for – and usually receive – a press pass and get in for free.

  • One thing to consider: if you support the conference early it can help get you speaking engagements and visibility. People tend to be loyal to those who support them. The bigger and more popular shows are very hard to “crack” in terms of visibility for small budgets. So if the show is very targeted, and you can get high visibility from it, ie you need them more than they need you, you should consider it.

    remember that booth space is only 1/4 of a trade show’s cost. so don’t forget to account for that, and plan accordingly.

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