What’s a good excuse (read: believable) for why your funding round is taking so long to pull together?

This is a tough one. Most investors know that most of what is told to them is an exaggeration, if not complete BS. What we’ve done in the past is to state that we’re not in desperate need of closing and we’re taking our time to find the right partners. Still sounds like BS, but at least, in an ideal world, this is what we would want the process to be like.

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