My product is a plugin for blogs/online newspapers that helps engage readers better. My target audience is local newspapers, and company blogs running wordpress/Drupal. However, I’m having trouble getting those first few beta partners on board. I wanted to develop the product with feedback from a select few than look into selling it as a service later on to a larger customer base.
I cold emailed close to 17 people from community managers, to editor in chiefs, to company ceos. I got their info from twitter and felt they were solid leads. I also framed the email message in a reasonable light.
I have yesware installed, so I could tell most got the message, and most opened it. I’ve only heard back from two CEO’s though and they just said thanks for sharing but also no thanks.
What should I do? What am I getting wrong with the cold emailing process? What else can I do to connect with the folks on my market place that have this problem?