I run a fairly new B2B startup. Without spending a cent in ads or SEO I ended up reaching the top position (or at least being listed in the first page) in the search results for the main keywords related to my business. I don’t know how I did it.
Unfortunately my website sucks, it looks old, the graphics are amateurial, the layout uninspiring. Today I was ready to code a new, slick and cool website but a friend of mine strongly suggested me to leave it as it is, to avoid losing the top position. Is he right?