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]]> By: Anonymous https://startupsanonymous.com/question/stop-referring-company-start/#comments/8707 Wed, 18 Feb 2015 03:18:40 +0000 https://startupsanonymous.com/?p=1874#comment-8707 What is a “shallow bench”?

]]> By: Anonymous https://startupsanonymous.com/question/stop-referring-company-start/#comments/8706 Wed, 18 Feb 2015 00:08:20 +0000 https://startupsanonymous.com/?p=1874#comment-8706 You can have it both ways.

Marketing is in large part about highlighting the positive. If being a startup isn’t a good thing in your market (healthcare, finance, gov’t, etc) then make your clients understand that you’re a real business and nothing like snapchat or a social network for dogs.

You can still present yourself as a startup when raising money, or when hiring, or in the media.

Different narratives for different audiences.

]]> By: Anonymous https://startupsanonymous.com/question/stop-referring-company-start/#comments/8698 Tue, 17 Feb 2015 22:24:57 +0000 https://startupsanonymous.com/?p=1874#comment-8698 Are you profitable?

Are you dominating an industry segment?

Are you gaining new customers without having to pay to acquire them?

Seems pretty straightforward as to whether you’re a startup or not – unless you’re really a startup that wants to be viewed differently because of a staid target customer base or what not.

It seems, however, that what you want is to gain all the benefits of startup labeling without any of the downsides – both well represented with your statement.

At that point, you need a brand vs. a label

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