We raised a seed round last year and built out the product, got early b2c revenues but with slower than expected consumer growth. We have a LOT of optimization to do to nail the b2c play and need a lot more funding and time to keep doing this. Would love to keep at this but reality is kicking in which leads me to…..
… we have been approached by a number or large partners interested in doing a deal which will help our customer acquisition and possibly bring in some revenue. It will also do wonders for validation and build our profile significantly.
To close the first partnership we need funding to get everything in place asap (read the sales spin is significantly ahead of tech reality) but the investors we’re talking to are sitting on the fence waiting for one of the deals to close….
This phase sucks. I’m considering scaling way back to conserve cash but in reality we should now be putting the foot down to ensure we can support the partnerships.
Any advice on getting thru this phase?