Been working on a startup I founded full time for 2 years. After a few pivots, beta launched our first product with about $30k in sales over a month. Then we launched the full product and we are not getting a ton of traction – no new customers yet (1.5 months). It is a very niche product with very very very needy customers, and the feedback from our beta has not been great – they either haven’t used the product, or haven’t been able to get it to work for their application. We have boot strapped until now, but have $600k in investment lined up.
The data I have now tells me this idea might not be working. I am also burned out, have no money, can’t see this product being a huge success, want to start a family, and I don’t really care for this product/problem anymore. On the other hand, I feel like passing up the opportunity to get investment in my company and give it a better shot at success is wasting a huge opportunity and wasting the 2 years of work I have put in. Will I ever have this chance again?? Should I just suck it up, take the money, and work my ass off?
So I am wondering what ya’ll think. Should I a) shut down, b) take investment and try to push through, c) go part time and take a break, or d) try to sell it off.