What to do when people actively avoid giving you feedback?

I’m in a bit of a weird situation.

I launched a new app not long ago. When I presented the idea to my stakeholders, they were super enthusiastic.

After countless hours building the app and releasing it to hundreds of people who eagerly signed on to be on the beta…I’m met with silence.

I follow-up email every user personally to get their thoughts/suggestions and no one replies.

Even a couple of personal friends who happened to be in on the initial release say things like “oh yeah, I was using it last night” but they don’t realize I can see on the admin activity log that they clearly haven’t accessed the app in weeks.

I just don’t understand the silence and the innocent white lies. I’ve submitted the app to multiple popular online sources to get (hopefully) ruthless and honest feedback but nothing. Even Reddit is silent, who would have thought?

I feel like there’s a huge elephant in the room or like it’s a big inside joke that I’m the only one that isn’t in on. Is there a hard definitive way to validate your app once and for all so I can just move on if it’s a bomb? Is my approach wrong? Is it too early to tell?


  • You’re getting feedback, it’s just not the feedback you were hoping for.

    Your app is either not good enough or not compelling enough for people to care enough about it to give you real feedback.

    Nobody owes you a review, or feedback, or anything else. The market for apps is notoriously ruthless, and even experienced app developers create apps that turn out to be duds. It happens.

    Try to look as objectively as possible at your own app and decide for yourself if it’s good. If your app is good then focus on getting more people to try it. Otherwise write this off as a learning experience.

  • I would contact one of the friends who lied and have a heart-to-heart chat about why the app didn’t make them want to use it.

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