Multiple eggs

I did a startup and it didn’t work out, closed down after 3 years. I am a tech guy. What I am doing now is connect with sales people in different industries, apply my tech knowledge to solve pain points and see if we can venture together. At the moment I am talking with 3 potential partners, all in different industries, so 3 different startups.

I feel this is the best strategy because sales and logistics part is their responsibility. I bring the tech expertise and help with overall business planning, structure and strategy with which we can build value together. I am also broke and looking out for a job after my failed startup for want of revenue.

Was discussing with a friend (who operates a family owned business, she never needed to startup). She thinks I have lost direction and was seriously concerned. In my head, this is less of a risk than puttting all my eggs in one basket. I also understand the value of sales and finance now after a failed startup. I as a tech guy cannot do it alone. If this increases my chances of additional revenue streams, I don’t see the harm.

Am I delusional? I wanted to post this to get advice from you experienced folks. Criticism welcomed.

  • While in an “exploration” mode, I guess that looking at multiple possibilities is fine. However, sooner or later, if you want to be successful, you’ll have to concentrate all of you efforts into one startup, especially if you are the one doing the development. Chasing multiple “rabbits” will not workout over the long term and it will also be unfair to the other co-founders.

    So, take your time to figure out the co-founder you like best, enjoy the most, is the best salesman/marketer and most importantly what product you believe most in. When that choice is clear in your head, make the jump and commit to only this one.

  • Your strategy is unconventional, but reasonable in your situation. What you’re doing is not sustainable in the long term, but it doesn’t need to be. When you’re broke you have to focus on the short term, even when those decisions don’t make sense in the bigger picture. Your friend — if she hasn’t had to go through this struggle herself — may not appreciate that being able to focus on the long term is a luxury.

    In my experience friends and family are always “concerned”. Until your success becomes undeniable after which they “always believed in you”. You have to trust your own judgement, even after years of false starts and outright failures.

  • Great comments ! I agree with both !

    Don’t take advices from non-startup entrepreneurs. She doesn’t know what she’s talking about (as much as you appreciate her, it’s a fact)

    Explore explore explore, then pick one and make great a great company.

  • As others have said, take your time to explore different environments and see what you like.

    If you are looking for a role in a business heavy startup looking for someone to build out their current tech team of 1 person I’d love to connect.

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