Why do so many ‘start up’ investors of all types want to invest in:1) ‘products’ as opposed to ‘service’ type ventures; 2) high-tech/internet ventures vs. ‘brick & mortar’ ones?

I have found it virtually impossible these days to find ‘angel’ investors, Venture Capitalists, and even EQUITY Crowdfunding platforms that want to invest in either: 1) ‘service’ type ventures (as opposed to ‘product’ based ones) 2), ‘low-tech’ &/or ventures that aren’t ‘hi-tech’ &/or cyber/internet related; 3) any type of ‘brick & mortar’ type ventures.


  • 1) Service type startups – by that I guess you mean consulting teams – are hard to scale. The more businesses, the more you need to hire. And then once you get to a certain number you need layers of hierarchy – logistical nightmare. Though some investors invest in service companies but they’re usually not your average VC.

    2) Brick and Mortar – there ARE investors willing to fund them – just not your Silicon Valley VC. The VC’s usually stay clear of them because it costs too much just to prove the concept – you need to spend a ton on equipment, rent etc before you see a penny.

    I think you’ve been looking for money in the wrong places.

    • I don’t think that’s why investors avoid these businesses.

      It’s mostly because marginal profit on product businesses is much higher than service or retail business, which both have high operational expenses

      • We’re 5 years in as a services biz. It’s the low margin ( 23% for us-which we thought was decent) that turns off VCs. That said, we leveraged our services biz as a platform for software revenue and now interest is high. So you can straddle both worlds. In the end though, you just have to do what you’re passionate about.

  • Venture Capitalists want a 10x or 100x return on their investment. Normal small businesses don’t turn into billion dollar behemoths overnight. Product companies can and do. So that’s why.

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