My startup is a consumer web app – the kind that’s free and needs to get millions of users to be a success. I built it to address a personal pain point, opened it to users and they love it. But, here’s the thing: it’s not growing. The biggest reason though perhaps is I focused on building on the best product out there and didn’t think much about marketing. And, the common adage, “build it and they’ll come” couldn’t be more wrong. But, same time, lots of other startups have tried addressing the same problem and every single one of them has failed. Previously, I thought that was because their solutions suck but, now I wonder if I was wrong, if there just aren’t enough people interested in this? How do I know for sure? What numbers/data should I look for? Any ideas?
The few (hundred) users that I have, love it and are hooked to it. But, I’m running out of cash so need to decide if I should kill it or somehow (not sure how though) find the money to keep it running.