I have built a clothing brand and community over the last 4-5 years. My demographic just happened to fall into the ages of 13-18. Over the years I’ve had success by pricing all my products prices as whole sales prices instead of the traditional (4x) msrp price to the public. I never have any sales, as my regular prices are already sale prices. I grossed $150k in 2014 around 30% of that was net. The only problem with this business model is that I will never be able to have accounts with stores. I never will be able to create sense of urgency to impulse buy because they will always know that price.
My question is, should I increase my prices for my brand to be able to get into stores. Or should I continue to undercut the market to still receive sales.