If you were me, what would you do with your startup assets?

I had a startup that was 'something' not too long ago. Had investors, a ton of press, built a sizeable social media following and a registered database of nearly 20,000 sign-ups. The product was shut down and the codebase isn't worth much of anything anymore. The value is in the brand, domain, email database and social accounts. 

Here are the options I'm considering:

1. Auctioning off the assets listed above on Flippa or something similar.

2. Try to convert the database/social accounts to my next project.

3. Work with a company that would pay for conversions from the database. 

4. Walk away and do nothing (not really a consideration, but it is an option). 

There is about $15k in debt, which I'd like to pay off. Trying to figure out the best way to get the most value from what we have left. 

Struggling to figure it out. What would you do? 


  • Could you get a competitor to “acquire” the company for the database of signups?

    Why is the code not worth anything? And why did the company fail?

    • OP here: We went down the path of a acquisition, but after 3 months, the deal fell through.

      The product was never fully baked. Original concept would need to be rebuilt. Still believe in the ultimate vision, just had operational issues.

  • Creator of the iOS app “send-me-pix” here. I could use some social accounts for my app, I find it really hard to get people to sign up and play. Do you think your user base could be “recycled”? Any ideas?

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