We spent three years building our product and finally launched it on Kickstarter. We went into the campaign underprepared: no advertising budget, not enough initial followers, some media coverage but not enough traffic. I then spent some time learning facebook and twitter ads, tested various combinations, paid PR services, posted on forums, but none have positive ROI.
I may have been doing the ads completely wrong (I am still learning). This can be fixed by hiring advertising expert. We are getting quite a few backers regularly through Kickstarter but very few external traffic.
On the other hand, there may not be enough demand or the product still has not fit the market. I am worried since we did spend too much time with development and not enough time with potential customer. Our backers have given us good feedback so far, but it was difficult to find them. This could mean abandoning the campaign, redesign the product and relaunch in the future.
What’s a good way to find out?