I do a really good job of promotion and making things look like all is going great with my startup. When in fact I’m really struggling and been having a pretty tough time. When people see me they are happy and tell me how great it seems things are going and I say yes and play into that. I can’t show the struggle (fake it till you make it) and how I’m at my wits end. But it makes me feel sometimes like a total fraud projecting all is great when it is not, and of course feeling very isolated.