We have attracted the interest of a TV personality, total random ask … but she’s interested in being involved with us. We met and connected at an event. We are an early-stage B2B product with low traction and trying to raise our seed round. Her team has asked me for what we want from her in exchange for equity. She has worked with startups before as an ambassador/spokesperson. I’m thinking:
– we splash her name on the site
– we ask for her to list our business on her LinkedIn
– we ask her to help us raise capital (her team already said no to capital but yes for spokesperson)
– we ask to film a brief promo of her talking about us (at the right time)
Do I push forward, let them know what we want and act all established? Or, do I be honest about our true position and say we need more time to get more traction, raise money and show revenue?
If we do move forward, how much equity do you give to a celebrity advisor?