Started my startup a few years ago with another co-founder. Put the money in with him ,bootstraped MVP, found the engineers tetc.
Then we brought on 3rd tech co-founder. He really accelerated the product to make it great. Tbh I took my foot off pedal during this period (circa 8 months). So we had some awkward conversations and I dropped my percentage in company from 33% to 10%. Then I was tasked with onboarding new users and retention (something i’ve never done and which is very difficult i’ve learnt). I set up onboarding flows in Intercom etc. Not converted loads, it’s something i’m refining.
Technical guy designs product, other hustles seed funding etc, all things that are tangible. I’m left with the hardest bit.
We are at app launch stage now – we’ve been web based and – & the original co-founder said he’d give my original investment amount back & I walk
– Do I walk?
– Do I dig in and stay at 10%?
– Do I say i’ll drop to 5% and just do support?