Choosing a startup vertical: what factors should I consider when deciding which niche would be best to explore for startup ideas?

I’d like to explore the idea of starting a startup – I have no ideas now, just a handful of niches I’d like to learn more about, and not much spare time. If I want to optimize my chances of startup success (users, $$, etc.), which factors should I consider most important when choosing which niche would be best to explore?

So far, I’m hearing:

– Verticals I’m passionate about

– Verticals that are rapidly growing

– Verticals that require Subject Matter Expertise I possess.

– Verticals that are not attractive/sexy (ex. dating apps) and therefore are overlooked

Are there any other factors to consider?


  • In my opinion its a bad idea to just decide to start a business if you are not solving a real pain.

    Usually these ideas come to me out of a sudden , things that annoy me in me in everyday life.

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