Launched our product without much fanfare but months later we’re growing pretty steadily. The growth is causing our variable costs to rise much faster than anticipated.
Because of the growth we’ve started pushing hard on angel investors to get us to further develop the product and handle the growth. We started testing business models with minimal success.
Angels seem to want more when you’ve done a lot. One even said it would be easier to invest on just an idea. Now the idea seems to work now they are saying it’s better to invest if business models are tested.