I joined a startup in the 2nd month as marketing consultant and two months later turned down a full time job offer to work full time with this startup, for a lesser salary, and the promise of 5% equity at the end of one year.
We have not signed a contract yet. However since joining, I have restructured the entire revenue plan of the company, basically repositioning it from an affiliate/influencer marketing platform, to a branded product line which is now attractive to the investors I’ve been speaking to.
I feel I have turned the company into something that will become a multi-million dollar umbrella brand and think I deserve a much bigger slice of the company (ownership vs equity), and the title of co-founder. As opposed to someone who can build the company and a year later get let go and bought out before we really gain revenue traction.
Would love thoughts and feedback on this, and how to approach the subject with the founder.