Comments on: What is your advice on partnering with a major company? https://startupsanonymous.com/question/advice-partnering-major-company/ A place for startups to share stories and ask questions anonymously Tue, 28 Nov 2023 15:14:35 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: top article https://startupsanonymous.com/question/advice-partnering-major-company/#comments/49893 Tue, 28 Nov 2023 15:14:35 +0000 https://startupsanonymous.com/?p=1787#comment-49893 … [Trackback]

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]]> By: Anonymous https://startupsanonymous.com/question/advice-partnering-major-company/#comments/8286 Wed, 21 Jan 2015 23:04:06 +0000 https://startupsanonymous.com/?p=1787#comment-8286 In reply to Anonymous.

Its unfortunate but idea theft happen everywhere. If big companies steal your idea, they’ll probably suck at the execution anyway. That being said, you should at least entertain the conversation if its a reputable company. Just do your diligence on them. I’m sure people here can help.

]]> By: Anonymous https://startupsanonymous.com/question/advice-partnering-major-company/#comments/8283 Wed, 21 Jan 2015 18:07:18 +0000 https://startupsanonymous.com/?p=1787#comment-8283 Be very, very careful.

The pluses – many noted above.

The minuses: the big company steals your idea, your execution, your people, etc.

You can’t even protect yourself with legal documents – because legal documents are only as good as the money behind them; it is unlikely you have bigger or even equivalent pockets to your partner.

Exposure is another issue. Big company = many people looking at what you do. It is not unknown that someone suddenly quits, then starts up a new venture…

]]> By: Anonymous https://startupsanonymous.com/question/advice-partnering-major-company/#comments/8279 Tue, 20 Jan 2015 17:13:37 +0000 https://startupsanonymous.com/?p=1787#comment-8279 I work for a CVC (Corp. Venture Capital) and know many of the Corporate Innovation guys in the valley. They do look to start ups with strategic alignment and if they reached out to you, assuming its not the Corp Dev guys who look to do M&A’s, then its worth talking to. However, there are still a lot of NIH guys who try to steal ideas. Yahoo, Google, Samsung, Sony, all have “borrowed” ideas from start ups in the past and claimed it as theirs so tread with caution. If you’re trying to sell into them, thats a different story. Be happy to point you in the right direction.

]]> By: Anonymous https://startupsanonymous.com/question/advice-partnering-major-company/#comments/8278 Tue, 20 Jan 2015 16:26:18 +0000 https://startupsanonymous.com/?p=1787#comment-8278 Advice, make sure that you keep ownership – 51% of your company.

]]> By: Anonymous https://startupsanonymous.com/question/advice-partnering-major-company/#comments/8273 Tue, 20 Jan 2015 11:40:18 +0000 https://startupsanonymous.com/?p=1787#comment-8273 In reply to Anonymous.

Absolutely.

]]> By: Anonymous https://startupsanonymous.com/question/advice-partnering-major-company/#comments/8272 Tue, 20 Jan 2015 10:52:46 +0000 https://startupsanonymous.com/?p=1787#comment-8272 Many of these companies are running incubators, accelerators and outreach programmes with office space and similar things.

For example, this is Dell for entrepreneurs – http://eir.dell.com

IBM runs SmartCamp – https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/isv_com_smp_smartcamp

The trend for corporates to partner with start-ups is known as open innovation generally.

Of course, as mentioned above connections help and the support is often token. Yet it is often used as an early sign of credibility by start-ups. Also, most accelerators and incubators have or are trying to build corporate links.

]]> By: Anonymous https://startupsanonymous.com/question/advice-partnering-major-company/#comments/8271 Tue, 20 Jan 2015 05:54:03 +0000 https://startupsanonymous.com/?p=1787#comment-8271 A lot of these deals either involve connected investors or founders who have previously worked at those large companies. In those cases it’s a LOT easier to get your stuff in because there is credibility.

]]> By: Anonymous https://startupsanonymous.com/question/advice-partnering-major-company/#comments/8269 Tue, 20 Jan 2015 00:13:11 +0000 https://startupsanonymous.com/?p=1787#comment-8269 It depends on how you solve their problem / fit into their ecosystem. Anyone can say they are partnering with a big corp, but is it a light-touch partnership (easy to get sign-off) or deep integration (long sales cycle)?

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