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How do I attract the very first customers to our online edtech business?

Context: online platform in an emerging country teaching people how to code (no experience required). Online classes in pre-recorded videos + online mentoring. Teaching in the country’s mother language – 90% of people do not speak English and so will not subscribe to Treehouse, Lynda etc.

  • Agree with Hitesh shah that firstly focus on who is your audience and where they are and how you can reach to them.Traditional ways has gone when people come to your place to buy things.Nowadays you have to become active to attract your customers and keep them coming back.There are different ways to attract customers such as you can connect with your audience through social media(Facebook,Twitter,Linkedin).This is the place where you can find the people of your business interest.You can create blog and join communities of your niche where you provide information to people about products.Keep your customers just as happy as those furry critters by offering ways to be part of their community, and by giving them a reason to return.

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  • You could access our TinkerEd teachers to reach your target market:

    http://tinkered.co

    We have a growing community of teachers who would be the perfect fit for your needs. Our teachers take part in user tests and give valuable feedback that you need form your early adopters.

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