I joined a promising startup which had been around for 1.5 years and needed a media whiz to beef up their presence and create buzz, so their user base grows – the main problem at the time. I was excited, moved cities for them and took a serious salary cut just so we could do this thing. Then I realized they’re about to flop and they want to generate media buzz and acquire new users on a zero budget. No ads, no incentives. The money situation got so bad that they started paying me by the blog post / tweet / Facebook update… I had to find another job. I could not convince them you cannot make something out of nothing. Has any other media and comms mgr experienced that?
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